If you want to build a lead generation dashboard in Google Sheets, then you’ve come to the right place.
A lead generation dashboard helps you evaluate the value and performance of your marketing campaigns by letting you track your numbers and get a top-level of your Key Performance Indicators (KPIs).
In this guide, we’ll show you how to create a lead generation dashboard in Google Sheets and demonstrate how easy it is to update your Salesforce lead data using Coefficient.
What is a lead generation dashboard?
A lead generation dashboard gives you a big picture view of your conversion rates and digital marketing channels.
Lead generation reports deliver actionable insights that help marketing and sales teams explore the lead generation data further to optimize marketing strategies and, in turn, improve results.
A comprehensive lead generation dashboard should provide good visibility into the lifecycle of your leads’ lifecycle and should help address these questions:
- Are your lead generation efforts driving enough Marketing Qualified Leads (MQLs) for your sales team?
- Which marketing campaigns generate the most leads?
- Which campaigns bring in the most qualified leads?
- Where do your leads come from?
- Are there potential leaks in your lead funnel?
- Are your critical lead generation KPI trends moving up or down over time?
With a lead generation dashboard, you can continuously monitor the performance of your lead lifecycle and easily share critical data across your teams and company.
It gives you the data you need to make the right adjustments to your strategies and even helps make your salesforce sales funnel analysis better (among others).
Steps to building your dashboard
The first important thing to do is to identify KPIs you and your team find most relevant.
Some of the essential lead generation KPIs to track include the following.
- The number of leads. A lead can depend on what your company considers or qualifies as leads. For instance, if a lead is someone who starts a free trial, then your total number of leads would include the number of people who signed up for a free trial of your product.
- Leads by source. Tracking this KPI can help you determine which marketing campaigns and channels, such as Search Engine Optimization (SEO), digital ads, and social media platforms, generate new leads for your business.
- Current leads by stage. This is a critical lead lifecycle over time metric that lets you see the most recent details of your leads to help you identify trends and optimize your lead generation efforts.
- Total lead value. This (approximate) number provides a good estimation of your leads’ overall worth for the business.
- Conversion rate. The percentage of leads who perform a specific action is your conversion rate. These actions can include subscribing to your email newsletter on your landing page, downloading an ebook, making a purchase, or clicking a link in your email.
Essentially, your conversion rate is the percentage of leads who act on your conversion goals. You can uncover this insight by looking into your open, won, and lost deals.